Your traffic is fine. Your qualification is the problem.
FunnelMagic turns a click into an interactive funnel that scores the visitor, shows them a result worth finishing for, and hands your team a lead that is already tiered and routed.
The scorecard button is a real FunnelMagic funnel. Judge the product by using it.
Live example
Funnel Readiness Scorecard
Eight questions score four dimensions of your funnel and name your weakest link.
Illustrative output. Your own result is generated from your answers.
Take the scorecardHow it works
One hosted experience, from click to routed lead
You configure the questions and the logic once. FunnelMagic runs the experience, does the maths and produces both outputs.
1. They land
A focused page frames the offer and hands the visitor straight into an interactive experience — no form wall.
2. They answer
Six to ten questions, each one weighted. The analysis engine you chose turns those answers into a real verdict.
3. They get a result
A personalized page naming what is strong, what is weak and the single next step that fits them.
4. You get a routed lead
Tier, priority, the answers that mattered and a recommended action — in your dashboard, ready to work.
Why it converts
A form asks. A funnel decides.
The difference is not the design of the page — it is whether anything happens with the answers.
Qualification, not collection
Every option carries weight, so a completed funnel tells you fit, urgency and readiness instead of just an email address.
Two outputs from one submission
The respondent result and the owner lead record are designed separately, because they serve two different people.
Analytics on every funnel
Views, starts, completions and capture rate per funnel, plus question-level drop-off — so you can see exactly which question loses people.
Analysis engines
Pick the maths that matches your decision
Each engine has its own configuration, validation and result architecture — not one generic score bent to fit every use case.
High-to-Low Score
Each answer adds or subtracts points from a single score. The final score falls into a range.
80–100 Excellent Fit · 60–79 Good Fit · 40–59 Developing · 0–39 Poor Fit
Category / Archetype
Answers contribute points to categories. The highest-scoring category becomes the result.
42% Strategist · 31% Analyst → The Strategist
Quadrant Analysis
Answers move two independent axes. The final X/Y position picks one of four quadrants.
X: Reactive ←→ Strategic · Y: Low ←→ High sophistication
Multi-Dimensional Profile
Several traits are scored separately and returned as a profile of strengths and gaps.
Strategy 82 · Execution 47 · Technology 71 · Leadership 63
Who it's for
Built for teams judged on qualified leads
Marketing agencies
Duplicate a proven funnel per client, rebrand it, and report on qualified leads instead of raw form fills.
See the playbookCoaches and consultants
Fewer calls, higher close rate, and a result page that has already done part of the selling.
See the playbookB2B SaaS teams
Sales spends its hours on accounts that clear the bar, and the rest still convert into product signups.
See the playbookLocal service businesses
Every enquiry arrives with the scope attached, so quoting is fast and the wrong jobs filter themselves out.
See the playbookCommon questions
- What is a funnel in FunnelMagic?
- A hosted experience that takes a visitor from a landing page through a set of scored questions to a personalized result, and hands your team a qualified lead record at the same time.
- Do I need to know how to build scoring logic?
- No. Pick the analysis engine that matches your decision, start from a template, and the scoring, bands and result pages come pre-built. Every weight is editable when you want control.
- Can I use my own branding?
- Yes. Workspace branding sets your colours, logo and fonts across every funnel you publish. Funnels are hosted on a FunnelMagic link today; custom domain publishing is in build.
- Where do the leads go?
- Into your workspace leads dashboard with tier, priority, score, key answers and a recommended next step, filterable and exportable as CSV.
- Does FunnelMagic replace my CRM or email tool?
- No. FunnelMagic owns capture, qualification and conversion, then hands the lead over. Your CRM stays the system of record and your email platform keeps the nurture.
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.