Templates
17 funnel templates, grouped by the decision they make
Every template is a complete funnel: questions with weights, the engine's own configuration and one result page per outcome. Pick the engine that matches your decision, then edit anything.
High-to-Low Score
Readiness assessments, maturity scores, lead quality, risk and knowledge assessments.
Each answer adds or subtracts points from a single score. The final score falls into a range.
Growth stage quiz
Quiz, optional contact gate, personalized result with a segment-specific next step.
6 questions · 3 outcomes
Marketing maturity audit
A scored maturity audit that ends in a graded report — the highest-capture assessment format.
7 questions · 3 outcomes
Website conversion scorecard
Scores the conversion basics of a site and ends in an audit offer for the lowest scorers.
6 questions · 3 outcomes
Category / Archetype
Personality quizzes, marketing types, leadership styles, business archetypes.
Answers contribute points to categories. The highest-scoring category becomes the result.
Founder archetype quiz
A shareable archetype quiz that segments your list by how the founder actually operates.
5 questions · 4 outcomes
Buyer type identifier
Segments respondents into DIY, done-with-you and done-for-you buyers and routes each to its offer.
4 questions · 3 outcomes
Marketing personality quiz
A top-of-funnel quiz that segments subscribers by the marketing style they naturally lean on.
5 questions · 4 outcomes
Quadrant Analysis
DISC-style assessments, maturity matrices, strategic profiles, diagnostics.
Answers move two independent axes. The final X/Y position picks one of four quadrants.
Growth positioning matrix
Places a business on a reactive↔strategic by basic↔advanced matrix with four distinct results.
6 questions · 4 outcomes
Team performance matrix
Capability against capacity, with a different staffing recommendation in each quadrant.
6 questions · 4 outcomes
Offer-market fit matrix
Demand against differentiation — four honest verdicts on whether an offer is ready to scale.
6 questions · 4 outcomes
Multi-Dimensional Profile
Business and capability assessments, organizational health, professional evaluations.
Several traits are scored separately and returned as a profile of strengths and gaps.
Revenue readiness profile
Four scored dimensions with their own strength and gap copy, plus an overall grade.
8 questions · 3 outcomes
Agency health check
Scores delivery, sales, retention and profitability, then offers a working session on the weakest.
8 questions · 3 outcomes
Ecommerce store audit
Scores traffic, conversion, retention and margin so store owners see which lever to pull.
8 questions · 3 outcomes
Branching / Decision Tree
Qualification funnels, guided intake, product selectors, conditional applications.
No score required — an answer decides which question or path comes next.
Rules-Based Qualification / Routing
B2B lead qualification, sales routing, service qualification, demo requests.
Business rules evaluate the captured facts and decide the action.
Calculator / Formula
ROI, savings and pricing calculators, cost-of-inaction tools.
Numeric inputs feed a formula instead of conventional scoring.
Recommendation / Match
Product and service selectors, package recommendations, solution finders.
Answers are matched against the attributes of several options; the best fit wins.
Pass / Fail / Threshold
Eligibility screens, applications, lead gates, certification-style assessments.
One question: does the respondent cross the bar you defined?
Not sure which engine fits?
The scorecard profiles your current funnel across four dimensions and points you at the template built for your weakest one.
No credit card. The scorecard is a live FunnelMagic funnel.