Route trials and demos by fit, from the first click
An interactive assessment collects the firmographics your sales team needs and decides in real time who gets a demo, who gets self-serve.
Sound familiar
What is costing you leads today
- Demo requests arrive with an email and nothing else, so SDRs qualify on the call.
- Self-serve and sales-assisted paths compete for the same button.
- Marketing-qualified means “filled in a form”, which sales does not believe.
What changes
The qualification layer in front of your offer
Sales spends its hours on accounts that clear the bar, and the rest still convert into product signups.
One submission produces two things: a personalized result for the visitor and a scored lead record for you, with the recommended next step already attached.
Start here
Three funnels that work for b2b saas teams
Each one is a template you can publish today and edit as you learn.
Fit and priority score
Team size, stack and urgency roll into one score, and the top band routes straight to a demo.
Maturity matrix
Positions the account on capability versus urgency, which sets the sales motion.
Use-case router
Sends each visitor to the use-case page and onboarding path built for them.
Other teams using FunnelMagic
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.