Buyer type identifier
Segments respondents into DIY, done-with-you and done-for-you buyers and routes each to its offer.
Flow: Preference questions → buyer type → matching offer
The questions
4 questions, each carrying weight into the category / archetype engine.
1. When you buy a tool, what do you expect?
Docs and I'll figure it out · Onboarding and a person to ask · Someone to set it up for me
2. How much time can you give this each week?
Plenty — I enjoy it · A few hours · Almost none
3. What's your budget posture?
Keep it lean · Willing to invest for speed · Cost matters less than the outcome
4. What would make this a win?
Learning the skill myself · Getting it right the first time · Never having to think about it
The outcomes
Each outcome has its own respondent copy, call to action and routing.
Do it yourself
You're a do-it-yourself buyer
You want the map, not the driver. Start with the templates and the checklist — you'll move faster on your own than in a managed engagement.
See the self-serve option
Do it with you
You want a guided build
You'll do the work, you just don't want to guess. A guided engagement gives you the structure and a second opinion at every decision point.
See the guided option
Do it for you
You want it handled
Time is your constraint, not knowledge. Hand the build over and stay focused on the offer and the conversations it creates.
See the done-for-you option
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.