Ecommerce store audit
Scores traffic, conversion, retention and margin so store owners see which lever to pull.
Flow: Audit questions → contact gate → four-part store profile
The questions
8 questions, each carrying weight into the multi-dimensional profile engine.
1. What's your monthly store traffic?
Under 2,000 · 2,000–20,000 · Over 20,000
2. How many traffic sources send meaningful volume?
One · Two · Three or more
3. What's your storewide conversion rate?
Under 1% · 1–2.5% · Over 2.5%
4. How strong is your product page content?
1 — Not at all · 2 · 3 · 4 · 5 — Completely
5. What share of revenue is repeat purchases?
Under 10% · 10–30% · Over 30%
6. Do you run post-purchase email or SMS flows?
Yes · No
7. What's your gross margin?
Under 30% · 30–55% · Over 55%
8. Do you know your customer acquisition cost?
Yes · No
The outcomes
Each outcome has its own respondent copy, call to action and routing.
Fix the foundation
Fix the foundation
Most of your dimensions are below the line. Pick the weakest one and fix it on its own — spreading effort across all of them is what keeps the average flat.
Get the fix list
One lever is capping you
One lever is capping you
You're strong in some areas and clearly behind in others. The uneven profile below tells you where the next gain is — work the gaps, not the strengths.
See your recommended fixes
Ready to scale spend
Ready to scale spend
Your profile is balanced and strong. From here the gains come from depth in your best dimension rather than repair work.
Book a working session
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.