Founder archetype quiz
A shareable archetype quiz that segments your list by how the founder actually operates.
Flow: Quiz → contact gate → archetype result → CTA
The questions
5 questions, each carrying weight into the category / archetype engine.
1. What do you do first thing on a Monday?
Sketch the next big idea · Review numbers and the week's plan · Follow up with prospects · Work on the product itself
2. Which compliment lands best?
"You see around corners." · "Nothing slips with you." · "You could sell anything." · "You built that yourself?"
3. What frustrates you most?
Being stuck in the weeds · Chaos and missed handoffs · Deals stalling · Shipping something half-finished
4. Where does your business need you most right now?
Direction · Systems · Revenue · The product
5. Pick the task you'd happily do all day
Strategy sessions · Cleaning up a process · Sales calls · Deep work on the craft
The outcomes
Each outcome has its own respondent copy, call to action and routing.
The Visionary
You're the Visionary
You set direction better than anyone in the room — and you get bored the moment it becomes routine. Your growth ceiling is operational, not creative: put a system between your ideas and your customers.
See the Visionary playbook
The Operator
You're the Operator
You make things run. The risk is optimizing a machine that isn't pointed anywhere new. Protect time for positioning and demand, not just delivery.
See the Operator playbook
The Closer
You're the Closer
Revenue follows you personally — which is exactly the problem. Qualify earlier and let a funnel do the first three conversations for you.
See the Closer playbook
The Builder
You're the Builder
You'd rather make the thing than market it. Your fastest unlock is a capture path that explains the work for you while you stay in the craft.
See the Builder playbook
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.