Growth positioning matrix
Places a business on a reactive↔strategic by basic↔advanced matrix with four distinct results.
Flow: Matrix questions → contact gate → quadrant placement → CTA
The questions
6 questions, each carrying weight into the quadrant analysis engine.
1. How far ahead is your marketing planned?
Week to week · A month or two · A quarter or more
2. Why did you pick your current channels?
They're what we've always done · They seemed to work for others · We tested and chose deliberately
3. How do you decide what to change next?
Whatever's urgent · Gut feel plus some data · A prioritized backlog
4. How automated is your lead handling?
Manual · Partly automated · Captured, scored and routed
5. How much of your reporting is automatic?
None · Some dashboards · End-to-end attribution
6. How often do you run structured experiments?
Never · Sometimes · Continuously
The outcomes
Each outcome has its own respondent copy, call to action and routing.
Firefighting
You're firefighting
Decisions are made week to week with manual tooling behind them. One deliberate capture path, run consistently for a quarter, moves you further than any new channel.
Get the stabilization plan
Planned but manual
Good plan, manual machine
You know where you're going but people are doing what software should. Automating capture, scoring and routing turns your plan into throughput.
See what to automate first
Well tooled, unfocused
Strong tooling, no direction
Your stack can do more than your strategy asks of it. Pick one segment and one offer, then let the tooling you already own do the qualifying.
Get the focus framework
Compounding
You're compounding
Strategy and tooling are aligned. Your upside now is personalization: different respondents deserve different next steps, not one generic path.
Book a working session
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.