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High-to-Low Score
Qualify leads

Growth stage quiz

Quiz, optional contact gate, personalized result with a segment-specific next step.

Flow: Quiz → contact gate → personalized result → CTA

The questions

6 questions, each carrying weight into the high-to-low score engine.

  1. 1. What best describes your business today?

    Just getting started — no consistent revenue yet · Some revenue, mostly referrals · Steady revenue, want predictable pipeline · Established, optimizing conversion

  2. 2. How do most leads reach you right now?

    Word of mouth only · Social content · Website / SEO · Paid traffic

  3. 3. What happens after someone fills out your form?

    Nothing automated · A single confirmation email · A short follow-up sequence · Routed to sales with context

  4. 4. How clear are you on who your best-fit customer is?

    1 — Not at all · 2 · 3 · 4 · 5 — Completely

  5. 5. What is the biggest bottleneck right now?

    Not enough traffic · Traffic doesn't convert · Leads aren't qualified · Follow-up falls through

  6. 6. Anything else we should know about your goal?

The outcomes

Each outcome has its own respondent copy, call to action and routing.

Foundation stage

Nurture

You're in the foundation stage

Your traffic and offer are still finding each other. The fastest win is clarity: one offer, one audience, one capture path. Adding more channels now would spread you thin.

Get the foundation checklist

Traction stage

Qualified

You're in the traction stage

You have interest but the path from visitor to conversation is leaky. Focus on a guided capture experience that qualifies as it converts, and a follow-up that actually runs.

See how to fix the leak

Scale stage

Qualified

You're in the scale stage

The machine works — now it's about qualification quality and routing. Prioritize scoring, segmentation, and getting sales-ready context in front of the right person fast.

Book a strategy call

See where your funnel leaks

Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.

No credit card. The scorecard is a live FunnelMagic funnel.