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Rules-Based Qualification / Routing
Route leads

Lead routing triage

Sorts every enquiry into enterprise, mid-market, self-serve or nurture with explicit rules.

Flow: Triage questions → contact gate → routed outcome

The questions

4 questions, each carrying weight into the rules-based qualification / routing engine.

  1. 1. How many people are in your company?

    1 – 10 · 11 – 50 · 51 – 250 · 250+

  2. 2. What can you invest monthly to fix this?

    Nothing yet · Up to $500 · $500 – $2,500 · $2,500+

  3. 3. How soon do you need this in place?

    This month · This quarter · This year · No date yet

  4. 4. What are you trying to fix first?

    Not enough leads · Leads don't convert · Follow-up is too slow

The outcomes

Each outcome has its own respondent copy, call to action and routing.

Enterprise

Qualified

You need the enterprise team

Your size and timeline call for a scoped rollout with security review and hands-on onboarding.

Book an enterprise call

Mid-market

Qualified

A guided setup is your fastest path

You have the budget and the team to move now. A short working session gets your first funnel live this week.

Book a setup session

Self-serve

Nurture

Start on your own — it's faster

You don't need us on a call to get value. Start with a template and upgrade when volume justifies it.

Start free

Not ready yet

Nurture

Here's where to start

There's no budget or timeline attached yet, so the highest-value move is the free playbook — no call required.

Get the playbook

See where your funnel leaks

Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.

No credit card. The scorecard is a live FunnelMagic funnel.