Marketing personality quiz
A top-of-funnel quiz that segments subscribers by the marketing style they naturally lean on.
Flow: Quiz → contact gate → style result → matching resource
The questions
5 questions, each carrying weight into the category / archetype engine.
1. Where does most of your growth come from today?
People know us · Ads we can measure · Our audience and word of mouth · The product sells itself
2. What would you spend a spare $5k on?
A brand refresh · More ad spend · An event for our audience · A better onboarding flow
3. Which metric do you check first?
Share of voice · Cost per lead · Engagement and replies · Activation rate
4. How do you decide what to say next?
What fits the story · What the data says · What our people ask for · What the product just shipped
5. What's your biggest frustration?
We're not memorable enough · Costs keep rising · Reach is capped · People sign up and don't stick
The outcomes
Each outcome has its own respondent copy, call to action and routing.
Brand-led
You're brand-led
You win on being remembered. Pair that with one measurable capture path so the attention you earn turns into a list you own.
Get the brand-led playbook
Performance-led
You're performance-led
You already measure everything. Your next gain is qualification quality — spending the same budget on fewer, better-fit conversations.
Get the performance playbook
Community-led
You're community-led
Trust is your advantage and reach is your ceiling. A guided funnel lets your community self-select into the right offer without you in every thread.
Get the community playbook
Product-led
You're product-led
The product does the convincing — as long as the right people reach it. Qualify before signup so activation isn't fighting bad-fit traffic.
Get the product-led playbook
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.