Offer-market fit matrix
Demand against differentiation — four honest verdicts on whether an offer is ready to scale.
Flow: Offer questions → contact gate → fit verdict
The questions
6 questions, each carrying weight into the quadrant analysis engine.
1. How often do people ask for this without prompting?
Never · Sometimes · Constantly
2. How long is your typical sales cycle?
Months of convincing · A few weeks · Days
3. How often do you discount to close?
Almost always · Sometimes · Rarely
4. Can a prospect explain what makes you different?
Yes · No
5. How many direct alternatives do buyers consider?
Many, all similar · A few · Few real substitutes
6. Do you have proof — results, case studies, data?
None yet · Some anecdotes · Documented results
The outcomes
Each outcome has its own respondent copy, call to action and routing.
Rebuild the offer
Neither demand nor differentiation is there yet
Traffic won't fix this. Talk to ten buyers, find the problem they'll pay to remove, and rebuild the offer around it before spending anything.
Get the offer worksheet
Differentiate
People want it — from anyone
Demand is real but you're interchangeable, which is why you discount. Narrow the audience and sharpen the promise before you scale spend.
See the positioning plan
Create demand
Distinct, but nobody's asking
You're different in a way the market hasn't asked for yet. Lead with the problem, not the mechanism, and let a qualifying funnel find the few who already feel it.
See the demand plan
Scale it
Ready to scale
Wanted and distinct. Your constraint is capture and qualification — make sure the demand you create lands somewhere that sorts it.
Book a scaling session
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.