Website conversion scorecard
Scores the conversion basics of a site and ends in an audit offer for the lowest scorers.
Flow: Scorecard questions → contact gate → score + audit offer
The questions
6 questions, each carrying weight into the high-to-low score engine.
1. Does your homepage state one clear offer above the fold?
Yes · No
2. How many ways can a visitor contact you?
None obvious · One form, buried · A clear CTA on every page
3. How fast does your site load on mobile?
Slow / not sure · Acceptable · Fast
4. How strong is your social proof?
1 — Not at all · 2 · 3 · 4 · 5 — Completely
5. Do you track what visitors do before they convert?
Yes · No
6. What is your rough monthly traffic?
Under 500 visits · 500–5,000 · Over 5,000
The outcomes
Each outcome has its own respondent copy, call to action and routing.
Leaking badly
Your site is leaking most of its visitors
The basics — a clear offer, an obvious next step and proof — aren't in place. Fixing those three usually moves conversion more than any traffic increase.
Book a conversion audit
Solid but leaky
Solid foundation, a few clear leaks
Visitors understand what you do, but the path to a conversation still loses people. Tighten the CTA path and add a guided capture experience.
See the fix list
Converting well
Your site converts well
The fundamentals are in place. Your next gain comes from qualifying and personalizing — sending different visitors to different next steps.
See what's next
See where your funnel leaks
Two minutes, eight questions. You get a scored profile of your capture-to-conversion system and the one gap to fix first — built with FunnelMagic itself.
No credit card. The scorecard is a live FunnelMagic funnel.